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Hegarty on Advertising



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First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own career since the original book was first published in 2011. One new section - 'Why I'm now parking my ideas in a garage' - discusses Hegarty's new company, The Garage. In the other new section - 'From Unilever to the UN via a llama' - Hegarty talks predominantly about the ad he did for the UN's 'Global Goals for their Sustainable Development' campaign.






First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own career since the original book was first published in 2011. One new section - 'Why I'm now parking my ideas in a garage' - discusses Hegarty's new company, The Garage. In the other new section - 'From Unilever to the UN via a llama' - Hegarty talks predominantly about the ad he did for the UN's 'Global Goals for their Sustainable Development' campaign.


In his second book Hegarty on Creativity There are no Rules Advertising Creative John Hegarty takes 50 provocations and themes that lie at the heart of. Written by one of the worlds leading advertising creatives Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss Audi and Unilever. Hegarty on Advertising. Posted on Decem Categories Branding Excerpts Product Development Tags Hegarty on Advertising Turning Intelligence into Magic John Hegarty The Mail on Sunday On breaking comparisons with your competition to charge an eyewatering premium launching HaagenDazs. Goodreads members who liked Hegarty on Advertising also liked Hey. Sir John Hegarty founder and creative at BBH tells us why ads should be memorable motivating and truthful in a special 50th anniversary .


Hegarty

Thames Hudson 2011 224 pages 29.95 Hardcover HF5823 Art director Hegarty a founding partner of the firm Bartle Bogle Hegarty has received a Clio Lifetime Achievement Award and has been inducted into the New York Art Directors Club Hall of Fame. 221 pages hardcover 29.95 published by Thames Hudson www.thamesandhudsonusa . Please be advised that The Agency Review is an Amazon Associate and as such earns a commission from qualifying purchases You May Also Enjoy. He has received numerous awards including the International Clio Award and is a member of The One Club for Art and Copy in New York. I enjoyed this book. by S ODonohoe 2013 2013. Hegarty on Advertising Turning Intelligence into Magic Kindle edition by Hegarty John.


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